In the pursuit of their dreams, sometimes athletes get help help from unexpected places. With the help of Kin Grocers, Canadian snowboarder Alexa Loo was able to continue her Olympic pursuit. In describing the decision to help Alexa, Kim Hun Leung said that “When we come to Canada, we’ve got nothing. But we have a dream. With Alexa, same thing. She has a dream. So that’s why we support her.”
Stories like this reinforce the fact that sport is more than just a physical endeavor. Through sport, we can bind together as communities in surprising and heartwarming ways.
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